Let’s face it: whether you are a large Fortune 500 company or a small business, at some point in the product development cycle, you will need to create marketing collateral and product usage documentation. Both types of documentation are crucial to your enterprise’s success.

While marketing collateral persuades prospects to take the next step in the buying process, product usage documentation, on the other hand, presents complex technology in the form of easy to understand instructions for the user.

Since these two types of documentation serve different purposes, they require different skill sets from the writer. One is known as “copywriting” and is associated with promoting and selling products, focusing on the product benefits for the user and a call to action. The other skill is known as “technical writing” and is associated with creating product usage documentation, focusing on product features rather than on benefits to the user.

My writing services include both copywriting and technical writing.

As a copywriter, I can help you to:

·         Generate quality leads for your sales force

·         Create a positive image for your company

·         Slash your marketing costs

·         Increase your customer base

·         Reduce cold calling

·         Raise your visibility in trade and scientific magazines

·         Increase traffic to your Web site

·         Increase attendance at your trade show booths

As a technical writer, I will translate your technical information into an easy-to-understand format and language. My engineering knowledge (M.S.E.E.) and technical writing expertise allow me to handle a wide spectrum of projects, from instructions on using a DVD player to a service manual for a jet fighter.

To discuss your copywriting or technical writing needs, call me at 410-339-7168, or send me an email.