Let’s face it: whether you
are a large Fortune 500 company or a small business, at some point in the
product development cycle, you will need to create marketing collateral
and product usage documentation. Both types of documentation are crucial
to your enterprise’s success.
While marketing collateral
persuades prospects to take the next step in the buying process, product usage
documentation, on the other hand, presents complex technology in the form of
easy to understand instructions for the user.
Since these two types of
documentation serve different purposes, they require different skill sets from
the writer. One is known as “copywriting” and is associated with promoting and
selling products, focusing on the product benefits for the user and a
call to action. The other skill is known as “technical writing” and is
associated with creating product usage documentation, focusing on product
features rather than on benefits to the user.
My
writing services include both
copywriting and
technical
writing.
As a copywriter, I can
help you to:
·
Generate
quality leads for your sales force
·
Create a
positive image for your company
·
Slash your
marketing costs
·
Increase your
customer base
·
Reduce cold
calling
·
Raise your
visibility in trade and scientific magazines
·
Increase
traffic to your Web site
·
Increase
attendance at your trade show booths
As a technical writer,
I will translate your technical information into an easy-to-understand format
and language. My engineering knowledge (M.S.E.E.) and technical writing
expertise allow me to handle a wide spectrum of projects, from
instructions on using a DVD player to a service manual for a jet fighter.
To discuss your copywriting or technical writing needs, call me at 410-339-7168, or send me an email.
|